The typical Zee Business viewer is an independent minded successful professional who wants to stay abreast of market and company news and demands a broader business perspective and insightful reporting of trends affecting the Indian business & economy. Business Executives from the corporate world (Age: 21+, SEC AB) who are looking for information that will enable them better manage their investments, savings & spending.
The Core Target Audience of Zee Business comprises of Micro and Small & Medium Entrepreneurs whose importance and contribution to the economic growth and prosperity is well established. Their role in terms of employment creation, upholding the entrepreneurial spirit and innovation has been crucial in fostering competitiveness in the Indian business & economy. That means an audience who is not only actively involved in their businesses, but is also a highly targeted group of top-echelon & affluent consumers who have discriminating tastes and discretionary income to match.
