Zee Business, India’s 1st 24-hour Hindi business channel, was conceived to offer information and insight and bring business and economy coverage to you in your own language. It is your channel to profit and wealth and strives to create an entrepreneurial climate in the country that can help stimulate innovation and economic growth. Being the first to launch stock market programmes in Hindi,
Zee Business has taken the markets to a new set of small and medium retail investors for whom the channel is a must watch.

Stock Market programmes like Bechein Ya Rakhein, Share Bazaar Live, Aapka Baazar, Markets at Noon, Mid Cap Bazaar and Antim Baazi addresses the need of the stock market Investor from 8 am in the morning to 4.30 pm in the afternoon. Each of these programs are firmly established and understood by the masses for its easy to understand language and graphics support. They provide news, views, reviews and previews for the day’s trading session. Top picks for the day done in association with reputed stock market consultants & experts. Tool kit for the day’s trading.

Zee Business launched India’s 1st Commodity market programme: Mandi Live. It is India’s No. 1 Commodity Markets programme and is considered a barometer for the commodity market.

Zee Business takes credit in expanding the viewership for business channels beyond the stock market trading hours. With an aggressive evening programming and a varied weekend line-up, Zee Business has made business channel viewing a 24X7 habit.  Shows like Gadgets & More, Property Plus, Wheelocity, Mobiles & more, Zindagi Live, Weekend, The Great Chefs of India, Box Office are all part of lifestyle programming on the channel.  Used Car Show, yet another first by Zee Business is a comprehensive guide in choosing the best second hand car.

Zee Business continuously strives to empower and entertain consumers on smart decision-making related to investments, savings and spending. Zee Business introduced personal finance shows to television audiences with programs like Money Guru, Tax Doctor, The Money Show and Vakil Sahib. Useful insights and tips on earning investing and spending.

Like business itself, Zee Business has also evolved. It vibes with the ambition and passion of today's entrepreneurs; and continuously strives to bring the best quality programming to viewers across the country. No wonder, Zee Business has grown by leaps and bounds in recent times. It emerged as India’s No. 1 business channel and reigned supremacy in Mumbai & Delhi combined for 10 consecutive weeks. Today it is a dominant player amongst all business channels in the country.

• Heritage: Part of the prestigious Zee Network - the largest producer and aggregator of Hindi programming in the world.
• A can-do Spirit: an eagerness to take on new challenges; innovation in the marketplace of ideas; and agility in response to viewer needs.
• Integrity: Editorial ethics and creative expression.
• Growth Driven: Commitment to deliver consistent cash flow growth for maximization of shareholders’ wealth.